How to Create a Media Kit for Brand Collaborations

A media kit is a short document a brand can skim when an email is not enough. It is not a pitch, a contract, or a promise that the numbers will stay still.

You can make one with no paid work behind you. Leave the partnerships section out rather than inventing logos.

What a media kit is for

Use it when someone asks "send more info", when a form requires an upload, or when you are about to send a batch of pitches and want one link instead of a new attachment each time.

Do not lead with the kit if a five-line email would answer the question. Many first pitches are clearer without it. The pitching guide is the email. The kit is the appendix.

When you need one

You need a kit, or at least a one-page stand-in, when:

• A brand has asked for rates, audience or examples.
• You are applying to a creator programme that requests one.
• Your offer has more than one package and the email cannot hold the detail.

You do not need one to send the first ten research pitches. A smaller creator can start with the half-page summary in the under 10,000 followers guide and expand it when a real conversation starts.

What to include

Keep it to what a marketer can check:

• Your name and the niche, in one sentence.
• Where you publish, with links.
• What you are offering: two or three packages, not every idea you have had.
• A few examples of work.
• Audience or performance figures, labelled with the period they cover.
• How to reply, and the email you actually read.
• Optional: past paid or gifted work, if it is real. Rates, if you want them public.

Skip a mission statement, a collage of every brand you have ever tagged, and screenshots you cannot explain.

Audience and performance figures

Say what the number is.

• Followers or subscribers, by platform, with the date you checked.
• A typical view count, and whether it is an average or a median, and over how many posts.
• Country or city only if you know it from the platform's own analytics, not from a guess.
• Age or gender only if the platform shows it and the sample is large enough to mean something. If the tool says the data is limited, leave it out.

Engagement rate is easy to fudge because people divide different numbers. If you use it, show the sum: interactions divided by views, or by followers, and the period. If you cannot explain it, a view count is more honest.

Update the kit when the figures move enough to matter, or at least every few months. A kit from last year with a follower count you no longer have is a bad surprise on a call.

Niche and examples

Show the work the pitch is selling. If you want homeware briefs, do not fill the page with travel photos. Four to eight examples are enough. Link to the live post where you can, so the brand can see it in context.

A still from a video needs a sentence: what the product was, and whether you posted it, made it for a brand, or made it as a sample. Label samples as samples.

Past partnerships

If you have them, name the brand, the year, and the job in a few words: "2025, one recipe video, posted". Do not imply a relationship that was a single gifted product if the reader would hear "ambassador".

If you have none, omit the section. "Open to my first paid collaboration" is a complete sentence. Inventing a partnership is not a shortcut. It is a reason for a brand to stop trusting the rest of the page.

Rates

A public rate card helps brands who are filtering quickly. It also starts a negotiation at your menu instead of their brief. Either choice is valid.

If you include rates, use the packages from the pricing guide: what is included, what is not, and the date. "From £250" without saying for what is how creators get stuck in the wrong job.

You can write "fees on request" and still be professional.

Contact and design

Put one email at the top and the bottom. If you use a form, say how quickly you read it.

Design is there to make the information easy to scan. One typeface you already use, your name in a clear heading, and generous space will beat a busy template. Export a PDF that opens on a phone. Check that links work.

Pitch to Brands can build a media kit PDF from the profile and channel details saved in your account, including audience figures you have added. It does not invent partnerships or turn a thin profile into proof. You still choose what the page claims.

A simple structure

Use this as a skeleton. Delete any block you cannot fill honestly.

1. Name and niche. One sentence.
2. Platforms. Links and a date.
3. Audience snapshot. Followers, typical views, and any location split you can source.
4. Offer. Two packages.
5. Examples. Four to eight, with one line each.
6. Selected work with brands. Only if true.
7. Rates. Optional.
8. Contact.

Here is one card filled in. Delete any block you cannot fill honestly. The person, the numbers and the brands are fictional.

That is one or two pages. If it is six, you are including mood boards.

Mistakes

• A kit that repeats the email in a larger font.
• Numbers with no date.
• Engagement rates with no definition.
• Logos of brands that sent a free sample, presented as retainers.
• Stock photos that are not your work.
• A rate that ignores usage, then surprise when the brand uses the file in ads. Put the limit on the page.
• Building the kit instead of sending pitches. The kit supports the pitch. It does not replace it.

Checklist

• One sentence niche.
• Live links.
• Figures labelled with period and source.
• Examples that match the offer.
• No invented partnerships.
• Usage limits if rates are shown.
• One contact email.
• File opens on a phone.
• Date on the document.

Build the kit from details you would be happy to say out loud. Then go back to the brands that fit the work on the page.